United Kingdom Voice AI calls.
Review PECR live-call and automated-call rules, TPS and CTPS screening, specific consent, caller identity, UK GDPR, recording, and suppression.
Pre-launch checklist
Use this to frame a legal and carrier review. It is not a substitute for advice on your campaign.
- 01
Decide whether the call is live or automated
PECR applies different rules. A partly automated call can still fall within automated-call treatment.
- 02
Screen live marketing lists
Check TPS, CTPS, and your own suppression records unless a valid consent exception applies.
- 03
Obtain specific automated-call consent
ICO guidance states that general marketing or live-call consent is not enough for automated marketing calls.
- 04
Identify the business
Display a contact number and provide the caller identity and contact details required for the call type.
- 05
Apply UK GDPR to personal data
Document legal basis, transparency, retention, processor contracts, and rights handling for audio and transcripts.
- 06
Recheck current ICO guidance
ICO notes that direct-marketing guidance is under review after the Data (Use and Access) Act 2025.
Read the regulator material
Guidance can change. Follow the current source before making a legal decision.